Organization allows businesses to manage campaigns collaboratively under one centralized workspace. You can group team members assign roles and control access to campaigns budgets and resources—making it easier to operate at scale and maintain clear ownership.

A Preferred Deal lets you directly negotiate and secure premium ad placements with publishers before running campaigns. Its ideal when you want guaranteed visibility on specific placements without competing in the open auction.

Plan Subscription defines how you access and use the platform’s features and service limits. Depending on your plan you can unlock advanced capabilities such as higher campaign limits better optimization tools and priority access to premium inventory.

A Service Unit is the core unit that represents how your budget is consumed across campaigns. It helps standardize spending across different services and ensures transparency when tracking costs performance and platform fees.

Campaign Optimization uses Smart CPM and system-driven bidding to automatically adjust your bids and delivery. The system continuously analyzes performance data to help you win the best placements at the most efficient cost—maximizing results without manual adjustments.